A partnership between DFL Productions
& the Tyendinaga Native Women's Association

Red Dress Pin
Campaign

Indigenous women, girls, and 2SLGBTQQIA+ people in Canada face disproportionate rates of violence. This campaign honours those who are missing, remembers those who were taken, and supports the families and communities seeking answers and justice.

$1 donated to the Tyendinaga Native Women's Association for every pin distributed

May 5th is Canada's National Day of Awareness for Missing and Murdered Indigenous Women, Girls, and 2SLGBTQQIA+ People — Red Dress Day

The reality in Canada

3×
more likely to experience violence than non-Indigenous women
1,200+
cases documented by the 2019 National Inquiry
231
Calls for Justice issued to governments and institutions
"What happened to Indigenous women, girls, and 2SLGBTQQIA+ people amounts to genocide."
— National Inquiry into Missing and Murdered Indigenous Women and Girls (2019)

Why this campaign exists

  • Raises awareness using a nationally recognized symbol
  • Supports the Tyendinaga Native Women's Association and their work empowering Indigenous women and families
  • Contributes $1 directly through each pin distributed
Red Dress Pin

A nationally recognized symbol of remembrance and solidarity

$5.00 per pin
$1 donated per pin distributed
Campaign Partner

Tyendinaga Native Women's Association

The Tyendinaga Native Women's Association works to support and empower Indigenous women and their families in Tyendinaga Mohawk Territory and beyond.

DFL Productions is honoured to partner with them on this important awareness initiative.

Why the red dress

The red dress is a nationally recognized symbol for Missing and Murdered Indigenous Women, Girls, and 2SLGBTQQIA+ people — originating with Métis artist Jaime Black's REDress Project, in which red dresses were hung in public spaces to represent those who are missing: an absence made visible.

By wearing this symbol, we honour the families who continue to search for answers and stand in solidarity with communities working toward justice and healing.

2026 Campaign Goal

Every pin distributed puts $1 toward the Tyendinaga Native Women's Association and keeps the conversation going.

0 / 10,000
Pins distributed 2026 Goal

Campaign launching 2026 — check back for updates

How to order

Pins are $5.00 each. Bulk orders for organizations are welcome — just let us know.

1

Get in touch

Email us at info@dfl-productions.com with your name, the quantity you'd like, and your location.

2

Confirm your order

One of our DFL team members will follow up to confirm your order details and arrange payment.

3

Receive your pins

We'll arrange delivery or pickup. Wear your pin with pride and help spread the word.

Help spread the word

Awareness campaigns live or die on sharing. Copy the message below or share directly to social media.

Stay informed

Get notified when pins become available or when the campaign reaches new milestones.