Partnership with Tyendinaga Native Women's Association
Red Dress Pin Campaign
Indigenous women, girls, and 2SLGBTQQIA+ people in Canada face disproportionate rates of violence. This campaign honours those who are missing, remembers those who were taken, and supports the families and communities seeking answers and justice.
$1 donated to TNWA for every pin distributed
While May 5th marks Canada's National Day of Awareness for Missing and Murdered Indigenous Women, Girls, and 2SLGBTQQIA+ People, our commitment to this conversation is year-round.
The reality in Canada
3×
more likely to experience violence than non-Indigenous women
1,200+
cases documented by the 2019 National Inquiry
231
Calls for Justice issued to governments and institutions
"
What happened to Indigenous women, girls, and 2SLGBTQQIA+ people amounts to genocide.— National Inquiry into Missing and Murdered Indigenous Women and Girls (2019)
Why this campaign exists
Raises Awareness
Using a nationally recognized symbol to start critical conversations and keep them going year-round.
Supports TNWA
Directly supporting the Tyendinaga Native Women's Association and their work empowering Indigenous families.
$1 Donated Per Pin
Every single pin distributed contributes $1 directly to the Tyendinaga Native Women's Association.
Red Dress Pin
A nationally recognized symbol of remembrance and solidarity.
$6.00
$1 donated per pin distributed
Campaign Partner
Tyendinaga Native Women's Association
The Tyendinaga Native Women's Association works to support and empower Indigenous women and their families in Tyendinaga Mohawk Territory and beyond.
DFL Productions is honoured to partner with them on this important awareness initiative.
Follow on Facebook2026 Campaign Goal
Every pin distributed puts $1 toward the Tyendinaga Native Women's Association and keeps the conversation going.
0/10,000
Pins Distributed2026 Goal
Campaign launching 2026 — check back for updates
Why the Red Dress?
The red dress is a nationally recognized symbol for Missing and Murdered Indigenous Women, Girls, and 2SLGBTQQIA+ people — originating with Métis artist Jaime Black's REDress Project, in which red dresses were hung in public spaces to represent those who are missing: an absence made visible.
By wearing this symbol, we honour the families who continue to search for answers and stand in solidarity with communities working toward justice and healing.